Though there’s little revealed about her album so far, her confident sensuality exudes from the teaser photos in a way that would have been unthinkable for the act to highlight just a few years ago when their brand of peppy girlishness was at its peak.Īnd just as those their solos to showcase what sort of women these Girls’ have grown into, the act’s new sub-unit Oh!GG similarly embraced a more mature image of what it means to be Girls’ Generation, this time as a group. It’s fun, it’s tough, and it features her fellow Girls’ Hyoyeon and Sooyoung as besties who have her back, a nod to the group’s continued relationship despite all the changes of the past year and a half.Ī fourth Girls’ Generation member, Yuri, is also set to release her debut EP The First Scene next month. While her previous song focused on her sense of self, the new one has the soloist dominating an ex who has done her wrong, doing what she needs to get the message through to him that he shouldn’t play with fire. Young followed up “Over My Skin” with today’s release of "Teach You” and its glamorous, revenge-filled music video. I’m excited to come out with kind of a more grown-up message.” It is also about being comfortable and owning everything about you inside-out, emotionally and physically. “I’m pretty sure– I’m sure, I wouldn’t have come up with this last year or the year before. “I realized that sometimes you show skin or you do things not for the sake of others but for yourself and it’s about owning it and really being comfortable in it,” she told Forbes in June about her songwriting process for the single. “I wanted to express that they can get out there, rebel against social norms and show everyone who they're really meant to be.” “ about liberating girls who feel trapped,” she told Paper Magazine upon its release. A far cry from the mannequins Girls’ Generation portrayed in “ Gee ,” Hyoyeon was joined by a diverse crew of women as they reveled in being with one another and being who they are. But in April, the release of Hyoyeon’s first solo track hinted to a general tonal shift from what the group typically focused on: The singer, AKA DJ Hyo, used the music video for her melodic future house track “Sober,” featuring Ummet Ozcan, to take on body imagery and self-affirmation. The start of the year was relatively quiet for Girls’ Generation, aside from some early-year collaborations and Seohyun –the youngest member at 27– taking a prominent role amid the North-South Korean political dialogue. All of the solo releases put out by the Girls’ so far in 2018 have emphasized each one’s perspective on what it means to be a female millennial, while the new sub-unit Oh!GG, which features all five remaining members signed to SM, similarly showcased a charismatic take on what it means to be the Girls’ over a decade into their career. While it could have meant the end to the group’s cohesive identity, the past few months have instead become a time for the act to reinvent itself with an emphasis less on the first part of their name and instead expanding on what it means for an act who has come to represent a generation of women. Last year saw the eight members of Girls’ Generation –ninth member Jessica Jung parted ways with the act in 2015– split up between different agencies as some opted to remain under founding agency SM Entertainment and others moved on to do their own things.
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